Here’s a quick tip on how you can get prospects to visit your
website. As you may have figured out by now, simply putting your
web address in an ad rarely gets much response. The key is to give
them a reason to take the time to visit your site. It’s like a
headline for your website.
It takes quite a bit of work to go from reading the newspaper (or
yellow pages, etc) to surfing the net. So the call to your website
MUST be strong and relevant to your ad.
For instance, if your ad is about tile cleaning, your call may be
“To see how beautiful your floor will look, visit
www.CarpetCareTips.com.”
If your ad is about expert stain removal you can say, “To see an
extensive list of all the stains we can remove on your carpet,
visit www.CarpetCareTips.com.”
If your ad is selling pet stain removal say, “For a FREE pet stain
removal guide, visit www.CarpetCareTips.com.”
Just keep it short and benefit driven. Tell the prospect EXACTLY
what they’ll get by going to your site and why it will help them.
Tell next time,
John Braun
P.S. If you haven’t signed up to take your website to the top of
search engine for FREE goto www.HitmanAdvertising.com/freelinks.htm
to participate in our FREE link exchange. And, if you need help
developing your website from scratch, email me and I’ll help you.