I received this question this week from one of my clients and thought it may be something others are interested in.
If I have more than one person I’m dealing with at a carpet store, shall I mail my newsletter to each and every one ?
How about with the realtors ?
Well, if you have certain salespeople or realtors who are referring you, YES you should send a seperate mail piece to them.
Why? What if Bill gets the special offer, puts it in his desk and forgets to tell Ted?
Or, what if the new receptionist doesn’t know who you are and throws your piece in the trash?
Now, you don’t have to do this with all your mailings, but consider sending individual pieces for the important mailings.
If you can tell the referral source is not referring you as often, you may reconsider this strategy. But, the more you stay in contact with your clients, the better they’ll remember your name.